COMMUNICATION-3

COMMUNICATION-3

Achieving clarity -3

c] Drawing attention:

Communication – Speech or Writing survives on elegance, efficacy

and attraction. Though all communicators attempt to capture the ‘audience’, the degree of success managed by them is variable. 

The most ‘successful’ among them have some ‘freshness’ of 

approach and brevity. Brevity by itself confers comfort on to 

the recipient and to the communicator. Neither is disadvantaged by 

the short expression. However, brevity shall be a tool of 

eliminating ambiguity. The strategy requires choosing the right 

spot and term for precision.  Obviously, precision and clarity 

go together as elements of comfort in communication. So, usage 

and efficacy are intimate for clarity. Any occasion, where such 

intimacy does not co-exist, is just a pathetic attempt to communi-

cate. Anything that fails to fructify is just an attempt no matter of

what magnitude the effort was. The issue is of crucial importance 

to those who invariably need to manage acceptability /success.

Those in the process of verbal exposition of ideas must acquire a

very high degree of precision as they may not have the privilege 

 of explaining things later. Those in the process of ‘arguing’ cases 

may have to launch ‘defensive’ explanations or counter offensive 

 to prove a point or two to the advantage of the client. So, it is a case 

of ‘sharp witted rapid response’ surviving on articulate diction 

of spontaneity.   Such human responses rest on experience 

of familiarity and habit. It appeals to logic to refurbish here 

that communicators must be earnest in augmenting the repertoire of 

the right kind and dimension. After all, what comes to the fore is 

from the store kept ready for use. Short and sharp replies or 

punches win wide appeal from all segments.

d] Speakers and Writers:

Word power is strength for those who are dexterous; the same 

stuff proves sordid for those who play it wrong. It is not just 

getting familiar with words; rather one has to acquire the nuances 

of using them to advantage. Though making use of a common 

territory called language, speakers and writers differ by the very 

nature of their exposition, since the target audience, their profile 

and attitude to information are all very different. Yet, both expone-

nts need the reputation of acceptance largely based on the calibre of 

the individual.  The two differ in how they describe or scribe to 

‘reach’ the audience. A higher degree of success awaits those 

who muster and master the art of brevity in communication. 

Unlike writers, speakers need to strengthen their domains of 

phonetic elements since ‘reaching’ the recipient calls for more 

pleasant efforts of using the auditory path as against the peaceful 

effort of reading any printed matter. Also, the speaker and 

listener cannot wait for a moment of mutual comfort; the onus is on 

the speaker to snatch and sustain the listeners’ attention. All 

these require supreme verbal command, strengthened by 

vocabulary, pronunciation, modulation and good audibility. Majority

 of these requirements are cultivable.  Writers do have their domains 

of limitation. They have to ascertain the authenticity of every word 

and cannot safely ‘pass’ information on the strength of familiarity. 

For them the authenticity and legal tenability matter the most. 

So, writers prefer to stand assured of the veracity of statements 

they avail of.  All communicators need to develop elegant styles 

of articulation so that there is a distinct identity punctuated by a typi-

cal style of expression. All popular writers and speakers owe 

their popularity to the brand of distinction they have indivi-

dually achieved. Certainly it is not necessary that each exponent 

should exhibit a stamp of distinction by effort. Rather it should 

accrue to the person from the way [s]he marshals ideas. In the proc-

ess, clarity shall be the supreme element, even if the idea chosen is

complex. At every stage clarity should rule the very formulation 

of statements. This implies that the writer or speaker is armed 

with skills of variety which come to rescue at any moment as 

the person’s second nature. Obviously, it is a matter of mental 

training with a deep desire to render the best. A strong will 

of conviction can substantially elevate the tendencies of learn-

ing, striving and achieving. Anything of quality requires   effort 

and communication cannot be an exception.

                                                                                        TO CONTINUE.......